Pricing — weekly, cancel anytime
Invest in theonly assetthat compounds.
You're not buying meals. You're buying back the 11 hours a week you spend deciding, shopping, cooking and restarting — and converting them into a body and mind that perform.
Foundation
Basic
1 meal / day
Build the floor. One chef-made meal and the essential habit system to anchor your day.
- 1 performance meal daily, 7 days a week
- Essential habit tracking
- Personalised nutrition plan
- Progress dashboard
- Community access
Momentum
Premium
2 meals / day
Compound the work. Two meals, advanced coaching and weekly accountability that never lets you drift.
- 2 performance meals daily, 7 days a week
- Advanced habit system + coaching
- Weekly accountability call
- Fitness plan, updated monthly
- Mental wellness modules
- Full progress dashboard
- Community access
High Performance
Elite
3 meals / day
Total lifestyle architecture. Every meal, every habit, every day — engineered and reviewed with your coach.
- 3 performance meals daily, 7 days a week
- Full high-performance habit system
- Daily check-ins with your coach
- Weekly accountability + priority support
- Periodised fitness programming
- Complete mental wellness library
- Monthly deep-dive review
- Priority delivery slots
68% of members upgrade within 8 weeks — the system proves itself, then members raise the standard
Full comparison
Every feature, side by side.
| Feature | Basic£35/wk | Premium£65/wk | Elite£95/wk |
|---|---|---|---|
| Performance meals per day | 1 | 2 | 3 |
| Personalised nutrition plan | |||
| Habit tracking | Essential | Advanced | Full system |
| Weekly accountability call | |||
| Fitness plan | Periodised | ||
| Mental wellness modules | Full library | ||
| Community access | |||
| Progress dashboard | Core | Full | Full + coach view |
| Daily check-ins | |||
| Monthly deep-dive review | |||
| Priority delivery slots |
The add-on ecosystem — included, never extra
What most brands charge for, we build in.
All tiers
Habit tracking
Daily behaviours logged, streaked and coached — visible on your dashboard.
Premium + Elite
Weekly accountability
A scheduled call with your coach. Wins reviewed, drift corrected.
All tiers
Personalised nutrition plans
Built on your profile, recalibrated as your body and goals change.
Premium + Elite
Fitness plans
Training matched to your fuel. Periodised programming on Elite.
Premium + Elite
Mental wellness modules
Stress, focus, identity and recovery — a trained mind trains everything else.
Elite only
Daily check-ins
Your coach, every morning. The single highest-leverage feature we offer.
All tiers
Community access
Members-only events, challenges and a network that raises your floor.
All tiers
Progress dashboard
Weight, habits, energy, consistency — one view, always current.
Elite only
Monthly deep-dive reviews
A 45-minute strategy session on your data, every month.
The real maths
What does restarting cost you?
£65/week sounds like a cost. Until you price the alternative.
Takeaways that undo your week. Gym sessions fuelled by nothing. The Sunday-night promise you break by Wednesday. Most people spend more staying stuck than our members spend moving.
Elite members aren't buying meals. They're buying certainty.
Three meals handled. A coach every morning. A monthly review of your life data. For less than a single personal training session per week, the entire foundation is simply done.
The question was never 'can I afford it?'
It's 'can I afford another year of the version of me that keeps starting over?'
Elite intake is capped at 40 active members per city